Director, Lifecycle Marketing

Role Overview

The Director, Lifecycle Marketing will drive engagement, education, and nurturing of customers through owned and paid channels, including on-platform and mobile app merchandising. This leader will own the strategy and execution of lifecycle marketing programs to reach customers through both owned and paid channels.

What You Will Do

The ideal candidate will partner with executives and teams across sales, analytics, operations, creative, product, and customer-facing functions to develop and execute lifecycle marketing strategies. They will manage end-to-end journeys across paid, owned, earned, and syndication channels to nurture, educate, and convert high-intent buyers.

Why It Might Be a Fit

The ideal candidate has a customer-centric mindset and proven expertise in lifecycle marketing, demand generation, nurture strategy, audience segmentation, funnel optimization, and marketing automation. They are comfortable leading cross-functional discussions, demonstrating strong business and technical acumen, and having a proven track record of collaboration and delivering high-value business outcomes.

Requirements

• 10+ years of experience in B2C or marketplace lifecycle, CRM, or growth marketing.
• 5+ years of direct people management experience, including leading managers.
• Hands-on experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud) and CDPs to build, activate, and orchestrate audiences across channels.
• Proven ownership of revenue-driven lifecycle programs, with accountability for performance targets and measurable business growth.
• Strong analytical fluency, including experimentation design, holdout and incrementality testing, and attribution.
• Working knowledge of messaging compliance and privacy requirements (e.g., TCPA, CAN-SPAM, and CCPA).
• Experience in real estate, fintech, auctions, or other high-consideration marketplaces preferred.
• Bachelor’s degree or equivalent practical experience.

Benefits

• Medical, dental, and vision insurance.
• Auction.com contributes an amount equal to 25% of your eligible contributions in our 401k plan.
• Paid Time Off (PTO), including 12 paid holidays.

Tagged as: Salesforce