Role Overview
The Digital Marketing Manager will drive pipeline growth and lower customer acquisition costs by orchestrating high-impact paid campaigns, targeted ABM programs, and sophisticated marketing automation workflows.
What You Will Do
The role involves owning Google Ads and LinkedIn campaigns, designing and executing email programs in Pardot, owning the tooling and account scoring for ABM, building and maintaining marketing automation workflows, and reporting on performance across channels.
Why It Might Be a Fit
The ideal candidate will have 4+ years of B2B digital demand generation experience, a proven track record of scaling inbound pipeline, and a strong command of marketing automation tools and analytical mindset.
Requirements
- 4+ years of B2B digital demand generation experience
- Paid Media Expertise: Hands-on experience managing and optimizing Google Ads and LinkedIn Ads
- Marketing Automation: Strong command of Pardot (or similar enterprise automation tools)
- Technical Stack: Proficiency with Salesforce, Google Analytics / GA4, and WordPress (or equivalent CMS)
- Analytical Mindset: Exceptional problem-solving skills with a deep understanding of marketing attribution models and funnel metrics
Benefits
- Base salary starting at $85,000 CAD per annum
To apply for this job please visit workforcenow.adp.com.
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