Senior Manager, Marketing Programs & Demand Generation

On Site Full TimeCalifornia, United StatesAudience View

Role Overview

We are looking for a hands-on Senior Manager, Marketing Programs and Demand Generation to own our pipeline number and lead a small, cross-functional marketing pod. You will direct a tight-knit team while remaining deeply tactical: designing integrated campaigns, spearheading our Account-Based Marketing (ABM) strategy, and driving conversion opportunities for each stage of the funnel.

What You Will Do

Manage and mentor a small cross-functional team, own the pipeline, design multi-channel demand generation campaigns, refine and scale our Account-Based Marketing engine, act as the connective tissue between Marketing and Sales, and ensure smooth lead routing.

Why It Might Be a Fit

You will solve meaningful challenges at scale, supporting over 2800 organizations and millions of ticket buyers, and see the impact of your work firsthand.

Requirements

  • 7-10 years of progressive experience in demand generation, marketing programs, or field marketing within the B2B SaaS industry
  • Proven experience directly managing direct reports to execute complex campaigns
  • Deep, tactical experience setting up webinars, developing integrated programs, running live events, and building campaigns in automation tools
  • Experience designing and running 1:1, 1:few, and 1:many ABM campaigns targeting a complex buying committee
  • Deep knowledge of modern B2B GTM and sales alignment tools (e.g., Salesforce, Pardot/Marketo, Gong, ABM platforms) and a proven ability to leverage emerging AI tools to optimize campaign workflows and funnel conversion

Benefits

  • Dental insurance
  • Vision insurance
  • Paid holidays
  • Remote work flexibility

To apply for this job please visit workforcenow.adp.com.


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