Role Overview
Design lifecycle strategy from capture to purchase, create journeys for repeat customers, and plan and execute CRM calendar with email and direct channels.
What You Will Do
Work with Growth to connect paid/owned journeys, monitor deliverability, engagement, conversion, and revenue attributable to CRM, and create lifecycle reporting and optimization recommendations.
Why It Might Be a Fit
Requirements include 5-7 years in comparable functions, CRM/CDP and marketing automation experience, and fundamentals of privacy, consent, and first-party data management.
Requirements
- 5-7 years in comparable functions
- CRM/CDP and marketing automation experience
- practical experience with enterprise platforms
- email marketing, push, journeys, segmentation, personalization, and deliverability
- GA4, UTM/tagging, and digital funnel reading
- A/B testing and metrics like CTR, CVR, unsubscribe, revenue per send, and reactivation rate
- fundamentals of privacy, consent, and first-party data management
To apply for this job please visit linkedin.com.
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