Role Overview
Define the annual growth and revenue strategy for ticketing, associated products, and new B2C lines. Build and govern the acquisition-conversion funnel, with sales and income forecasts by market, product, audience, and channel.
What You Will Do
Design the paid media strategy, optimize web and digital journeys, translate commercial objectives into campaign calendars, and implement a discipline of experimentation.
Why It Might Be a Fit
Manage budget and performance with a business vision, develop specific international capture strategies, and present weekly to Management risks, forecasts, gaps, and recovery levers with decision-making proposals.
Requirements
- 8-10 years in comparable functions, preferably in B2C, international, and high commercial demand environments.
- Growth marketing, performance, e-commerce/ticketing, CRO, and commercial planning.
- Google Ads, Meta Ads Manager, TikTok Ads, GA4, and analytics/conversion tools.
- Attribution models, experimentation, incrementality, and unit economics.
- Forecasting, budgeting, and P&L commercial reading.
- Experience in high-volume transactional businesses, leisure, travel, sports, entertainment, or events.
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