Email Marketing Specialist

Role Overview

The Email Marketing Specialist is responsible for building and delivering email and SMS communications across Australian Red Cross’s enterprise CRM and marketing technology platforms. This hands-on role focuses on executing campaign and project activities from briefing through to build, testing, approval, deployment, and optimisation.

What You Will Do

Day to day, you will lead the execution of email and SMS campaigns, automated journeys, and communications across enterprise CRM and marketing automation platforms. You will build and maintain email and SMS communications using approved templates, content blocks, digital assets, and file libraries, ensuring compliance with brand, accessibility, design, font, and colour standards.

Why It Might Be a Fit

You will support acquisition, engagement, and revenue initiatives through audience segmentation, personalisation, automation, and customer journeys, while maintaining strong platform governance and data hygiene practices across a high-volume marketing environment.

Requirements

• Demonstrated experience delivering email and SMS campaigns using enterprise CRM and marketing automation platforms such as Microsoft Dynamics 365 CRM, Customer Insights Journeys, or similar.
• Proven ability to manage deliverables in a project environment.
• Experience working within a structured delivery environment using Atlassian Jira or similar work management and ticketing platforms.
• Technical skills in audience segmentation, personalisation, dynamic content, automated journeys, campaign deployment, and CRM-based marketing operations.
• Experience coordinating testing, quality assurance, approvals, and production releases.
• Meticulous attention to detail, including the management of naming conventions, asset libraries, segments, lists, templates, version control, and platform housekeeping.
• Strong analytical skills with experience monitoring campaign performance, conducting A/B testing, and identifying opportunities for optimisation.
• Sound understanding of privacy, consent, and spam legislation, with a commitment to compliance and data governance standards.
• Strong stakeholder engagement and communication skills, with the ability to manage risks, blockers, and dependencies across campaigns and projects.
• Must have a minimum of 3 years Marketing Automation platform hands on experience

Benefits

• Work flexibility
• Financial wellbeing
• Life, Health & Wellbeing
• Career development

Tagged as: Data Analysis, Microsoft Dynamics