Marketing Manager, Trades

Role Overview

The Marketing Manager – Trades Brands develops and executes marketing plans for Mister Sparky, Benjamin Franklin Plumbing, One Hour Heating & Air, and Dry Medic. This role translates each brand’s positioning and growth priorities into coordinated campaigns for our corporate owned locations that build awareness, generate customer demand, and support Authority Brands’ growth.

What You Will Do

Develop local marketing strategies for corporate locations, adapt national messaging and creative to resonate with local market, monitor local market trends, design and execute tailored, multi-channel lead-generation campaigns, manage local advertising budgets and channel allocations, partner directly with local General Managers and field operations.

Why It Might Be a Fit

7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels, demonstrated ability to manage an integrated editorial calendar, experience developing brand messaging and creative guidelines, experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels; experience supporting multiple brands preferred.
• Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
• Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans.
• Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.
• Experience in franchising, home services, or another multi-location service business preferred.

Benefits

• Competitive salary
• Full benefits package
• PTO
• Paid holidays
• 401(k)