Head of C2B Customer Journey – CRO & CRM

Role Overview

The Head of C2B Customer Journey will lead established teams, strengthen experimentation culture, and ensure customer insights are translated into measurable business impact. The role involves leading the CRO and C2B CRM teams, managing 1 team lead and approximately 6 direct reports. The team owns the end-to-end experience for customers selling their cars to AUTO1 Group through wirkaufendeinauto.de and international car-selling brands.

What You Will Do

As Head of C2B Customer Journey, you will bring together CRM and Conversion Optimisation under one strategic direction. You will lead established teams, strengthen our experimentation culture, and ensure that customer insights are translated into measurable business impact.

Why It Might Be a Fit

The ideal candidate will have experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments. They will have a track record of building high-velocity, statistically rigorous A/B testing and experimentation programs that deliver measurable business impact.

Requirements

• Strategic Leadership: Proven experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.
• Experimentation Expertise: Track record of building high-velocity, statistically rigorous A/B testing and experimentation programs that deliver measurable business impact.
• Data & Technical Fluency: Skilled in data-driven optimization using tools like SQL and Tableau to identify funnel opportunities and define growth hypotheses.
• Growth Product Management: Expertise in collaborating with Product and Engineering teams to accelerate the implementation of customer journey improvements.
• People & Stakeholder Leadership: Experienced in managing mixed teams and influencing cross-functional stakeholders (Tech, Pricing, Operations) to achieve strategic objectives.
• Operational Excellence: A structured, hands-on approach to translating business goals into actionable roadmaps while maintaining fluency in English and other European languages.
• AI-Enabled Delivery: Experience using AI agents to increase a team’s output, combined with the judgement to tell a credible agent result from a plausible-looking wrong one, and to define where automation ends and human sign-off begins.

Benefits

• Hybrid options
• Flexible working hours
• 30 days of vacation
• Educational budget
• Fast-paced environment
• Opportunity to shape a strategically important customer journey and make a direct impact on business performance
• Truly international and diverse working environment
• Opportunity to work with established teams and lead a high-impact function