Role Overview
The Head of Product Growth will lead established teams, strengthen experimentation culture, and ensure customer insights are translated into measurable business impact.
What You Will Do
As Head of Product Growth, you will bring together CRM and Conversion Optimisation under one strategic direction, lead established teams, and ensure that customer insights are translated into measurable business impact.
Why It Might Be a Fit
The Head of Product Growth will have the opportunity to shape a strategically important customer journey and make a direct impact on business performance.
Requirements
- Strategic Roadmap: Define the vision and quarterly roadmap for the C2B customer journey
- KPI & Experimentation: Own C2B funnel KPIs from visit to sale; build and lead a high-velocity, statistically rigorous A/B testing pipeline
- AI & Operations: Integrate AI agents into the team, defining protocols for trust, human oversight, and QA
- Cross-Functional Collaboration: Serve as the primary interface between Marketing, Product, and Engineering to accelerate improvements
- Customer Insights: Create a holistic understanding of the C2B customer by synthesizing behavioral, CRM, and research data to provide actionable insights for all stakeholders
- Strategic Leadership: Proven experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments
- Experimentation Expertise: Track record of building high-velocity, statistically rigorous A/B testing and experimentation programs that deliver measurable business impact
- Data & Technical Fluency: Skilled in data-driven optimization using tools like SQL and Tableau to identify funnel opportunities and define growth hypotheses
- Growth Product Management: Expertise in collaborating with Product and Engineering teams to accelerate the implementation of customer journey improvements
- People & Stakeholder Leadership: Experienced in managing mixed teams and influencing cross-functional stakeholders (Tech, Pricing, Operations) to achieve strategic objectives
- Operational Excellence: A structured, hands-on approach to translating business goals into actionable roadmaps while maintaining fluency in English and other European languages
- AI-Enabled Delivery: Experience using AI agents to increase a team’s output, combined with the judgement to tell a credible agent result from a plausible-looking wrong one, and to define where automation ends and human sign-off begins
Benefits
- Hybrid options
- Flexible working hours
- 30 days of vacation
- Educational budget
- Fast-paced environment with the opportunity to shape a strategically important customer journey and make a direct impact on business performance
To apply for this job please visit jobs.smartrecruiters.com.

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