Role Overview
The Event Marketing Manager owns event strategy and execution and field marketing programs to drive sales pipeline. The ideal candidate combines strategic thinking with strong execution skills.
What You Will Do
Own strategy, execution and measurement for all industry events and field marketing programs to drive sales pipeline, plan and execute trade show involvement, and align field programs to revenue growth priorities.
Why It Might Be a Fit
The ideal candidate combines strategic thinking with strong execution skills, has experience managing a large portfolio of external conferences, trade shows, industry events, and field marketing programs, and can develop event and field marketing strategies for enterprise or complex B2B sales motions.
Requirements
- 7+ years of experience in B2B event marketing, field marketing, account-based marketing, demand generation, or a related go-to-market role
- Experience managing a large portfolio of external conferences, trade shows, industry events, and field marketing programs
- Demonstrated ability to develop event and field marketing strategies for enterprise or complex B2B sales motions
- An understanding of account-based marketing and how field programs engage buyers, create pipelines, accelerate opportunities, and expand strategic accounts
- Experience developing executive dinners, roundtables, peer forums, regional programs, and other targeted experiences
- Ability to balance strategic planning with detailed, hands-on execution across numerous concurrent programs
- Experience partnering directly with Sales leaders, account executives, business development teams, customer teams, and executives
- Strong financial and analytical skills, including budget management, investment prioritization, performance analysis, and ROI measurement
- Experience negotiating sponsorships, vendor agreements, venues, and event services
- Excellent project management, communication, and stakeholder-influence skills
Benefits
- Competitive compensation
- Comprehensive benefits
- Professional development opportunities
- A culture built on collaboration, accountability, and growth
To apply for this job please visit recruiting.paylocity.com.
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