Role Overview
The Automotive Brand Marketing Manager leads OEM marketing strategy and execution for assigned automotive brands nationwide. They partner across Field Marketing, Media, CRM, Creative, After Sales, and Operations to ensure alignment between OEM initiatives, corporate priorities, and local market execution.
What You Will Do
Develop and execute OEM marketing strategies, align OEM objectives with corporate marketing initiatives, and lead communication and execution of OEM programs.
Why It Might Be a Fit
The role requires a proven ability to lead large-scale marketing initiatives, strong expertise in marketing analytics, and experience influencing senior leaders and driving alignment across cross-functional teams.
Requirements
- 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry.
- Proven ability to lead large-scale marketing initiatives across multiple markets.
- Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
- Experience influencing senior leaders and driving alignment across cross-functional teams.
- Demonstrated success managing agency and vendor partnerships.
- Advanced proficiency in Microsoft Office, including Excel and PowerPoint.
Benefits
- Competitive compensation and 401k matching
- Insurance plans (health, dental, vision) and maternity benefits
- Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
- Access to amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
- Participation in the DRVPNK mission to raise and donate millions of dollars to cancer research and treatment
To apply for this job please visit autonation.wd5.myworkdayjobs.com.
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