Role Overview
The Automotive Brand Marketing Manager leads OEM marketing strategy and execution for assigned automotive brands nationwide. They serve as the primary marketing partner to Brand Presidents and OEM partners, translating business insights into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement.
What You Will Do
Develop and execute OEM marketing strategies, align OEM objectives with corporate marketing initiatives, and lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
Why It Might Be a Fit
The position requires 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry. The ideal candidate will have strong expertise in marketing analytics, budgeting, forecasting, and performance measurement, as well as experience influencing senior leaders and driving alignment across cross-functional teams.
Requirements
- 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry
- Proven ability to lead large-scale marketing initiatives across multiple markets
- Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement
- Experience influencing senior leaders and driving alignment across cross-functional teams
- Demonstrated success managing agency and vendor partnerships
- Advanced proficiency in Microsoft Office, including Excel and PowerPoint
Benefits
- Competitive compensation
- 401k matching
- Health, dental, and vision insurance
- Maternity benefits
- Associate purchase and discount programs
- Access to amazing deals and discounts through YouDecide
- Participation in the DRVPNK mission to raise and donate millions of dollars to cancer research and treatment
To apply for this job please visit autonation.wd5.myworkdayjobs.com.

Follow us on social media