Senior Manager, Content Marketing

Role Overview

The Senior Manager, Content Marketing will own the content strategy for AutoVitals, building a segmented library of content that speaks to specific shop sizes and types, and designing a journey between pieces to move readers closer to a sales conversation.

What You Will Do

Responsibilities include writing and producing content across formats, auditing the existing library, creating proof content, tracking and reporting content performance, and taking positioning from product marketing to turn it into content.

Why It Might Be a Fit

The ideal candidate has 6+ years of experience in product marketing at a B2B SaaS or technology company, with experience conducting market discovery, managing product launches, and building competitive intelligence.

Requirements

• 6+ years of experience in product marketing at a B2B SaaS or technology company
• Experience conducting market discovery through customer, prospect, and win and loss interviews
• Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on
• Pragmatic Marketing or Product Marketing Alliance certification
• Experience taking a multi-product platform to market
• Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical
• Familiarity with Salesforce and HubSpot
• Background or knowledge of the automotive repair industry

Benefits

• Medical/Dental/Vision
• Flexible Spending Account
• 401K Match
• Flexible PTO