Marketing Manager

On Site Full TimeVirginia, United StatesAvalonBay Communities

Role Overview

The Marketing Manager leads marketing strategy and execution for a portfolio of development, lease-up, redevelopment, and acquisition communities. This role is responsible for driving brand awareness, lead generation, leasing velocity, occupancy, and revenue performance through the development and execution of comprehensive go-to-market strategies.

What You Will Do

Key responsibilities include marketing strategy & community launch execution, brand management & marketing asset development, business partnership & project collaboration, digital marketing & lead generation, and budget management & performance analytics.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of digital marketing, lead generation, customer acquisition, brand management, and marketing analytics, as well as experience managing marketing budgets and evaluating campaign performance through data and reporting.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience
  • Four or more years of progressive marketing experience, preferably within real estate, property management, multifamily housing, development, hospitality, or a related industry
  • Experience developing and executing integrated marketing campaigns and go-to-market strategies
  • Strong understanding of digital marketing, lead generation, customer acquisition, brand management, and marketing analytics
  • Experience managing marketing budgets and evaluating campaign performance through data and reporting
  • Ability to work effectively with cross-functional teams and external agency partners
  • Strong written, verbal, presentation, and project management skills
  • Ability to manage multiple priorities and timelines in a fast-paced environment
  • Proficiency with Microsoft Office applications and marketing technology platforms

Benefits

  • Competitive benefits package that supports your health, financial well-being, and work-life balance, including medical, dental, and vision coverage, a 401(k) with company match, paid vacation and company holidays, and exclusive team member housing discounts

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To apply for this job please visit avalonbay.wd5.myworkdayjobs.com.

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