Role Overview
The Lifecycle Marketing Manager turns lifecycle strategy into scalable, measurable customer engagement campaigns for Avid’s direct-to-consumer subscription business.
What You Will Do
Own end-to-end lifecycle programs from business brief and strategy through execution, launch, measurement, optimization, and post-campaign analysis.
Why It Might Be a Fit
The ideal candidate is a hands-on lifecycle or CRM marketer with strong program management, campaign operations, analytical thinking, and cross-functional leadership skills.
Requirements
- 3+ years of experience in lifecycle, CRM, retention, subscription, digital marketing, or a related discipline
- Strong program ownership
- Detail-oriented and experienced launching personalized, multi-audience campaigns at scale
- Hands-on experience with Braze, Knak, Salesforce, or a comparable lifecycle/CRM platform
- Understanding of free-to-paid, trial, onboarding, engagement, renewal, churn prevention, win-back, expansion, and cross-sell
- Able to interpret performance and turn data into specific actions
- Comfortable working with Creative, Copywriter, Content, Data, eCommerce team, Marketing Operations, Web, Product Marketing, Growth, and Product Technology Group
Benefits
- Dental insurance
- Vision insurance
- Paid holidays
To apply for this job please visit avid.wd5.myworkdayjobs.com.
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