Role Overview
The Assistant Marketing Manager will develop and execute integrated marketing and communications strategies to strengthen brand positioning and drive business objectives. This role will lead PR planning and execution, drive brand storytelling, and manage social media strategy.
What You Will Do
The main day-to-day responsibilities of this role include developing and executing marketing campaigns, managing social media, and building relationships with media and external partners.
Why It Might Be a Fit
A successful candidate will have a strong understanding of branding, consumer marketing, and integrated communications, with excellent copywriting and communication skills in both Chinese and English.
Requirements
- University degree in Marketing, Communications, Public Relations or related disciplines
- Minimum 5 years’ experience in commercial real estate, retail marketing, brand communications or PR agency
- Proven experience in PR, media relations and integrated marketing, with strong media resources preferred
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