Associate Director, Digital Marketing

Role Overview

The Associate Director, Digital Marketing is responsible for defining and leading AFM’s digital growth agenda across consumer engagement, content, technology, and innovation.

What You Will Do

Develop and execute integrated digital strategies that strengthen brand equity, deepen consumer relationships, and drive measurable business results across owned, earned, paid, and retail digital channels.

Why It Might Be a Fit

This individual will also build, develop, and inspire a high-performing team while fostering a culture of accountability, collaboration, innovation, and continuous improvement.

Requirements

• Proven ability to build, coach, and lead high-performing teams.
• Strong innovation mindset with experience identifying and scaling new marketing capabilities, technologies, or consumer engagement opportunities.
• Deep understanding of digital marketing, performance marketing, content strategy, CRM, consumer journey optimization, and emerging technologies.
• Strong strategic thinking, business acumen, and problem-solving capabilities.
• Ability to leverage consumer insights, analytics, and data to drive decision-making and business growth.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to influence senior leaders and drive alignment across complex organizations.
• Strong financial and budget management skills.
• Results-oriented leader with a high degree of ownership, adaptability, and accountability.
• Bilingual (Spanish) preferred but not required.
• Ability to travel up to 30%