Role Overview
The Demand Generation Lead will architect and execute a multi-channel demand generation strategy that drives qualified pipeline. This involves building campaigns from concept to conversion, establishing foundational systems and processes, and optimizing every step of the funnel based on data.
What You Will Do
The Demand Generation Lead will build campaigns, establish metrics, and create a test-and-learn culture. They will also hire and develop a team of demand generation specialists.
Why It Might Be a Fit
The ideal candidate is a builder who can make decisions based on data, has a bias towards action, and thinks in terms of systems and scalability.
Requirements
- 5+ years of B2B marketing experience
- Proven track record of building and scaling demand generation programs
- Experience managing and developing a team of marketers
- Strong analytical skills and experience with marketing analytics tools
- Hands-on experience with marketing automation platforms and CRM systems
- Deep understanding of B2B buyer journeys, lead scoring, and funnel optimization
To apply for this job please visit axiamatic.zohorecruit.in.
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