Director of Product Marketing

Role Overview

The Director of Product Marketing will shape the product narrative, contribute to the go-to-market strategy, and drive adoption among leading manufacturing organizations. The role requires hands-on leadership and collaboration with Product, Sales, and Solutions to ensure our offerings resonate with the target market and drive sustainable growth.

What You Will Do

Key responsibilities include owning the launch process for new features and products, crafting compelling product positioning and messaging, developing buyer personas, creating sales enablement materials, analyzing market trends, and measuring the effectiveness of product marketing initiatives.

Why It Might Be a Fit

The ideal candidate will have 6+ years of progressively responsible product marketing experience, ideally with exposure to manufacturing, industrial IoT, or AI/analytics products, and a strong understanding of marketing principles, practices, and techniques.

Requirements

• 6+ years of progressively responsible product marketing experience
• 2+ years of management experience
• Background in B2B SaaS, Data or AI
• Demonstrated success in launching new capabilities and developing value propositions
• Proven ability to develop differentiated messaging and positioning for technical products to non-technical and technical audiences
• Strategic thinking with a strong understanding of marketing principles, practices, and techniques
• Experience influencing across groups with strong communication and presentation skills
• Demonstrates high level of personal credibility
• Ability to work collaboratively and build relationships with all levels within an organization
• Track record of excellent management skills, including recruiting, upskilling and mentoring
• Strong analytical background with ability to mentor others
• Demonstrated commercial mindset with a deep understanding of how to partner with sales and product to drive growth
• Excellent written and verbal communication skills, with the ability to create compelling narratives and content
• Comfortable operating in a dynamic, rapidly changing startup environment; flexible and hands-on

Benefits

• Competitive compensation
• Meaningful equity
• Benefits package
• Career development and leadership opportunities