Marketing Automation & CRM Officer

Role Overview

Join Ayvens as a Marketing Automation & CRM Officer, where you will be responsible for designing and deploying automated customer journeys, structuring client and prospect segmentation, and ensuring the continuity of commercial opportunities. You will work closely with the digital marketing team and be the internal reference for our marketing automation platform. The role requires at least 5 years of experience in marketing automation, CRM, or customer relationship management.

What You Will Do

Your responsibilities will include designing and deploying automated journeys, structuring segmentation and scoring of the client and prospect base, ensuring the coherence of the sending schedule, mapping and documenting lead paths, and working closely with the digital marketing team.

Why It Might Be a Fit

The role offers a significant impact, wide autonomy, and a real latitude to propose your approach. You will be part of a dynamic environment where innovation and creativity are valued, and you will have the opportunity to shape and directly impact the communication of a growing brand.

Requirements

• At least 5 years of experience in marketing automation, CRM, or customer relationship management
• Practical experience confirmed in Salesforce Marketing Cloud, and comfort with Journey Builder, Email Studio, and Automation Studio
• Ability to define and build targets in autonomy
• Understanding of the functioning of Salesforce on the commercial side
• Experience in a regulated environment (bank, insurance, leasing, financial services) or in an international organization
• Autonomy, rigor, and attention to detail, and comfort working in a transverse manner with several departments, local and international

Benefits

• Pluxee card
• Sympass card
• 13th month bonus
• Seniority leave (1 day every 3 years)
• Seniority premium (from the 5th year)
• Employee Lease with reduced rent from the end of the trial period
• Competitive salary adapted to our scale