B2B Marketing Manager

Role Overview

As a B2B Marketing Manager, you will develop campaigns and contribute to the acquisition of new customers with your ideas. You will design marketing measures to reach the right target groups, spark interest, and win qualified leads.

What You Will Do

Your tasks will include planning, controlling, and optimizing target-group-specific marketing campaigns, developing measures for lead generation, and aligning target groups, messages, and the transfer of qualified leads with sales.

Why It Might Be a Fit

You will bring practical experience in marketing, especially in campaign management and lead generation, a good understanding of target groups, the customer journey, and the interaction between marketing and sales, and the ability to formulate clear and target-group-specific texts.

Requirements

• Practical experience in marketing, especially in campaign management and lead generation, especially in the B2B area
• A good understanding of target groups, the customer journey, and the interaction between marketing and sales
• The ability to formulate clear and target-group-specific texts
• Ideally, experience with paid search, for example Google Ads, as well as content marketing

Benefits

• Design freedom
• Clear goals, measurable impact
• Active co-creation
• Flexible working hours, partly remote
• 30 days of vacation per calendar year
• Contribution to your private old-age provision
• Individual development opportunities and career advancement
• Corporate benefits: Regularly changing discounts and attractive offers