Senior Partner Marketing Manager

Role Overview

The Senior Partner Marketing Manager will own Backbase’s global Partner Marketing programme, growing MDF, embedding partners into every GTM motion, and building the foundation for how partner marketing operates at scale. This is a strategic authorship role, not coordination.

What You Will Do

The role involves owning, growing, and innovating on Marketing Development Fund (MDF), driving partner-influenced pipeline through co-marketing, and building the foundation for partner marketing operations at scale.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in Partner, Alliance, or Channel Marketing at a Fintech or Enterprise SaaS scale, with a commercial mindset and the ability to draw a straight line from co-marketing activity to partner-sourced pipeline and revenue.

Requirements

• 8+ years of experience in Partner, Alliance, or Channel Marketing at a Fintech or Enterprise SaaS scale
• Experience in building a partner marketing function, not just running programmes inside someone else’s
• Strategic authorship and ability to write the partner marketing thesis before
• Commercial mindset and ability to draw a straight line from co-marketing activity to partner-sourced pipeline and revenue
• Existing credibility with SI and consultancy alliance leaders, and top-tier ISV and fintech marketing counterparts in the banking ecosystem
• Global fluency and experience in running partner motions across EMEA, Americas, and APAC
• Bias for action and ability to use AI to move faster, not to look busier

Benefits

• MDF (Marketing Development Fund) growth and innovation
• Partner-influenced pipeline through co-marketing
• Global partner marketing framework and tiering
• Joint GTM playbooks and operating rhythm
• Partner marketing scorecard and measurement