Senior CRM Analyst

Role Overview

The CRM area is responsible for structuring, executing, and optimizing relationship and communication strategies with customers, using data, technology, and business intelligence to build personalized and relevant journeys across different contact channels.

What You Will Do

The professional will be responsible for transforming data into audiences and personalized experiences, ensuring operational efficiency, communication quality, scalability, and adherence to business strategies.

Why It Might Be a Fit

The position will be a reference technical for the team, acting in the configuration of tools, construction of automations, data analysis, definition of communication rules, and continuous optimization of journeys.

Requirements

• Completed degree in Technology, Engineering, Administration, Marketing, Statistics, Data Science, or related areas
• solid experience and autonomy in using Salesforce Marketing Cloud (SFMC)
• practical experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Cloud Pages
• experience with Salesforce Data Cloud or other Customer Data Platform (CDP) platforms
• advanced knowledge of AMPscript for personalization and dynamic content
• knowledge of SQL for data extraction, treatment, and cross-referencing
• experience in building and managing multichannel communication journeys
• experience with at least three communication channels, such as Email, Push, SMS, WhatsApp, and Personalization
• knowledge of segmentation and creation of audiences from registration, behavioral, and transactional data
• ability to structure journeys with multiple conditions, branching, eligibility rules, triggers, and integrations
• knowledge of good deliverability, consent, opt-in/opt-out, and LGPD practices
• experience with CRM analysis and ability to relate operational metrics to business results
• analytical, organized, proactive, and strong execution capacity
• hands-on profile, with ease to act directly in tool configuration, process construction, and problem resolution
• good communication and collaboration capacity with different areas and technical and business profiles
• ability to act as a technical reference and share knowledge with other team professionals

Tagged as: Data Analysis, Salesforce, SQL