Digital Marketing Senior Manager

Role Overview

The Digital Marketing Senior Manager will develop and execute digital marketing strategies aligned with business objectives, ensuring effective media planning, buying, and campaign execution across relevant digital platforms to maximize brand visibility and achieve targeted outcomes.

What You Will Do

The Digital Marketing Senior Manager will lead digital media planning and budget optimization, manage end-to-end digital marketing campaigns, drive SEO and SEM initiatives, and optimize digital campaign performance and customer experience.

Why It Might Be a Fit

The Digital Marketing Senior Manager will identify emerging digital marketing trends and opportunities, recommend innovative approaches to strengthen digital communication, and deliver business results.

Requirements

• Advance knowledge and understanding of digital marketing including digital media planning and buying, social media platforms, digital analytics, and customer segmentation
• Sound knowledge of brand management and consumer behavior and User Experience
• Advance knowledge in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Sound knowledge of website analytics tools (e.g., Google Analytics)
• Sound knowledge on optimizing Google Ads and Facebook Campaigns
• Sound knowledge about Local Publishers and DSPs
• Advance knowledge with the latest trends and best practices in online marketing and measurement

Benefits

• Competitive salary