Role Overview
The Senior Manager, Performance Marketing will lead the planning, execution, and optimization of digital acquisition campaigns across various channels, manage marketing budgets, and develop data-driven growth plans to maximize volume, quality, and profitability.
What You Will Do
The role involves developing and executing performance marketing strategies, owning customer acquisition targets, building data-driven growth plans, identifying new acquisition opportunities, and managing marketing budgets to achieve acquisition and profitability targets.
Why It Might Be a Fit
The ideal candidate will have a strong thirst for knowledge, be driven to find solutions, and have experience managing multi-million-dollar or large-scale marketing budgets, with expertise in Google Ads, Meta Ads Manager, Google Analytics 4, and other digital channels.
Requirements
- Bachelor’s degree in marketing, Communication, Business, Economics, Statistics, Engineering, or related fields
- Minimum 8-10 years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or Customer Acquisition
- Minimum 3-5 years in a managerial or team leadership role
- Experience managing multi-million-dollar or large-scale marketing budgets
- Experience in digital banking, fintech, e-commerce, technology, telco, or consumer digital businesses is highly preferred
- Strong expertise in: Google Ads, Meta Ads Manager, Google Analytics 4, Firebase, AppsFlyer or Adjust, Google Tag Manager
- Advanced analytical and data interpretation skills
- Strong understanding of attribution modeling and marketing measurement
- SQL, BI tools (Tableau, Power BI, Looker) are a plus
To apply for this job please visit linkedin.com.
Follow us on social media