Marketing Manager, Digital Marketing and MarTech

Role Overview

Lead the planning and integrated execution of Marketing, Digital Marketing, and MarTech, aligning with the Bank’s strategy and the guidance of the Board. Value the brand, capture and develop Clients, and increase the effectiveness of investment, combining creativity, data, technology, and automation.

What You Will Do

Translate the Bank’s priorities into a marketing plan for Individuals and Businesses, articulating brand, products, segments, channels, commercial calendar, budget, and business objectives. Lead ATL, BTL, and digital campaigns, from briefing to evaluation.

Why It Might Be a Fit

Requires consolidated experience in integrated marketing and communication, with responsibility for campaigns, brand, media, and results, in B2C sectors (not limited to the financial sector).

Requirements

• Consolidated experience in integrated marketing and communication
• Experience in implementing MarTech capabilities
• Ability to translate business needs into requirements and priorities
• Minimum experience of 5 years in coordination roles
• Solid knowledge of digital marketing
• Analytical capacity to define KPIs and interpret funnels and results
• Functional understanding of Client data, tagging, consent, integrations, and data quality
• Knowledge of applicable framework for advertising and banking communication, privacy, and data usage
• Valued experience in marketing transformation, change management, international articulation, and responsible application of AI to production, analysis, automation, and productivity

Tagged as: Change Management