Director, Marketing Analytics

Role Overview

As the Director of Marketing Analytics, you will define world-class marketing analytics and harness the power of data to drive smarter campaigns across digital channels. You will track and measure KPIs for both organic and paid social efforts, turning insights into action. You will also play a pivotal role in shaping strategy while ensuring seamless website functionality and peak digital performance.

What You Will Do

You will build and lead the enterprise marketing analytics function, architecting the measurement infrastructure, team, and culture of data-driven decision-making. You will translate complex data into clear insights that drive smarter investments, sharper campaigns, and stronger health system performance.

Why It Might Be a Fit

This is a builder’s role that requires equal parts strategist, technologist, and storyteller. You will serve as a trusted advisor to marketing leadership and an internal consultant to service-line and market leaders across the organization.

Requirements

• Bachelor’s degree in Marketing, Analytics, Statistics, Data Science, Business, or a related field
• 7+ years of progressive experience in marketing analytics, consumer insights, or data science
• Proficiency with web analytics platforms (Google Analytics 4, Adobe Analytics) and tag management systems
• Experience with BI and data visualization tools (Tableau, Power BI, Looker, or equivalent)
• Strong working knowledge of CRM platforms and marketing automation systems (Salesforce Health Cloud, Epic, or equivalent a plus)
• Demonstrated ability to translate complex data into clear, executive-ready narratives and recommendations
• Proven track record of HIPAA-compliant data practices in a healthcare or regulated industry setting

Benefits

• Health benefits
• Financial benefits
• Security benefits
• Management Incentive Program
• Total Rewards package

Tagged as: Data Analysis, Data Visualization, Google Analytics, Looker, Power BI