Executive Director, Health Plan Marketing and Marketing Operations

Role Overview

This position serves as the enterprise leader for dual marketing functions as it relates to Banner Health’s government-sponsored health plan products, overseeing marketing and communications strategy to ensure strategic alignment and optimize efficiencies across the department.

What You Will Do

The position leads the development and execution of health plan marketing strategies, oversees member, network, and provider communications, and provides regulatory and compliance leadership to ensure compliant execution and alignment with operational and value-based care realities.

Why It Might Be a Fit

The ideal candidate will have demonstrated expertise in regulated environments, experience in health plan marketing, and the ability to balance growth objectives with regulatory constraints.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 12 years of progressive experience in health plan marketing, healthcare marketing, or related field
• strategic marketing planning experience
• regulatory compliance experience (CMS, state requirements)
• member and provider communications experience
• budget management experience
• performance analytics and KPI development experience
• cross-functional collaboration experience

Benefits

• health benefits
• financial benefits
• security benefits
• Management Incentive Program
• Total Rewards package