Paid Media & Demand Generation Manager

Role Overview

The Demand Generation Manager will own paid media end to end across Google Ads, LinkedIn and Meta, from strategy and channel mix to day-to-day optimisation and reporting. The role is part of a small, close-knit marketing team, partnering with Sales, RevOps and content and design colleagues.

What You Will Do

The Demand Generation Manager will own paid media strategy and channel mix, plan, launch and optimise full-funnel B2B campaigns hands-on, build and scale ABM programmes against target account lists, and own the paid budget.

Why It Might Be a Fit

The ideal candidate is a data-driven, hands-on marketer who enjoys analysing performance to decide where to invest next, with at least 4+ years of hands-on B2B SaaS paid media experience.

Requirements

• At least 4+ years of hands-on B2B SaaS paid media experience
• Fluency in Google Ads, LinkedIn Ads and Meta Ads
• Strong in both paid search and full-funnel social
• Robust measurement framework that runs from channel metrics to pipeline and revenue contribution
• Experience building and scaling paid ABM programmes
• Fluency in HubSpot, experienced with Google Analytics

Benefits

• Competitive compensation package
• Pension according to ITP1
• Health allowance
• Parental leave top-up
• Health care insurance