Role Overview
Collect, analyze, and interpret data to gain insights into customer behavior, campaign performance, and market trends to drive informed decision-making. Lead a team and collaborate with other functions/business divisions.
What You Will Do
Collect and analyze marketing data, develop predictive analytics, perform A/B testing, and present findings to stakeholders. Lead a team and advise on decision-making.
Why It Might Be a Fit
Strong analytical skills, experience with customer analytics, and proficiency in SQL and analytical programming languages are required. Leadership and stakeholder management skills are also essential.
Requirements
- Degree in Mathematics, Computer Science, Engineering, Data Science, or a related quantitative discipline
- Strong hands-on experience in customer analytics, campaign analytics, marketing insights, or commercial analytics within banking, financial services, or a data-driven environment
- Advanced proficiency in SQL and at least one analytical programming language (Python or SAS)
- Experience working in Marketing Technology environments, including campaign management, customer engagement, CRM, Salesforce Marketing Cloud, Adobe, or similar platforms
- Knowledge of SME banking, customer lifecycle management, retention strategies, propensity modelling, and behavioural analytics
- Experience with visualization and reporting tools such as Tableau, Power BI, or similar, alongside strong stakeholder management and presentation skills
To apply for this job please visit barclays.wd3.myworkdayjobs.com.
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