Business Development Manager

Role Overview

Barco is seeking an experienced Business Development Manager to drive sales and market expansion within a designated territory. The individual will be responsible for building strong customer relationships, developing new business opportunities, and positioning advanced medical imaging solutions with hospitals, health systems, imaging centers, and other healthcare organizations.

What You Will Do

The Business Development Manager will effectively communicate the clinical, operational, and financial value of the company’s healthcare imaging solutions to healthcare providers and decision-makers. Key responsibilities include achieving assigned regional sales objectives, conducting product demonstrations, communicating value propositions, and maintaining accurate sales activity and pipeline management.

Why It Might Be a Fit

This role requires a consultative sales approach, strong presentation skills, and the ability to navigate complex healthcare sales cycles. The ideal candidate will have a minimum of 5 years of successful sales experience in a complex B2B environment, with a strong preference for healthcare IT, medical device, medical imaging, diagnostic imaging, or capital equipment sales experience.

Requirements

• Minimum of 5 years of successful sales experience in a complex B2B environment
• Healthcare IT, medical device, medical imaging, diagnostic imaging, or capital equipment sales experience
• Experience working directly with physicians and clinical decision-makers
• Demonstrated history of achieving or exceeding sales targets
• Strong prospecting, negotiation, presentation, and relationship-building skills
• Experience utilizing CRM systems for pipeline and opportunity management
• Formal sales methodology training (e.g., Miller Heiman, SPIN Selling, Challenger, or equivalent)
• Proficiency with Microsoft Office applications, including Excel, PowerPoint, and Word
• Ability to present and demonstrate technical products effectively
• Willingness and ability to travel up to 70% within the assigned territory

Benefits

• Base salary
• Incentive opportunity
• Comprehensive benefits program