Senior Director of Digital Marketing

Barlean’s is seeking a Senior Director of Digital Marketing to lead the marketing and DTC e-commerce strategy. The role involves owning and driving the DTC e-commerce strategy, managing digital marketing channels, and building a lean in-house marketing team. The ideal candidate has 7+ years of digital marketing experience, deep expertise with Shopify and the modern DTC tech stack, and a proven track record scaling a DTC brand.

Requirements

• Own and drive the DTC e-commerce strategy for Barleans.com
• Manage and optimize a monthly digital media budget across paid search, paid social, display, and emerging channels
• Lead all digital marketing channels
• Build and lead a lean in-house marketing team
• Manage agency and vendor relationships
• Partner with R&D, Sales, and Operations to execute product launches, seasonal campaigns, and promotions

Benefits

• Company-paid medical, dental, vision, life, and disability coverage
• HSA/HRA contributions
• 401(k) with match
• Tuition reimbursement
• Generous paid time off