Franchise Development Marketing Manager

Role Overview

You’ll be an experienced franchise development marketer who owns the franchise candidate funnel end to end, from the first click on a paid ad to the moment a qualified candidate submits an application. You’ll design the candidate journey, build and run the automated nurture in FranConnect, and measure every stage.

What You Will Do

Your primary responsibilities will include funnel strategy and candidate journey, lead intake and routing, speed-to-lead, nurture automation and CRM, lead quality and performance analytics, channel ownership, sales enablement and brand, project management and collaboration, and key performance indicators (KPIs).

Why It Might Be a Fit

You’ll be a self-starter who is comfortable with data, technology, and people. You’ll manage several projects at once, have an eye for small details, and roll with it when priorities shift. You’ll be accountable for the volume, quality, and conversion of franchise candidates.

Requirements

• 4+ years in marketing, including at least 2 years in franchise development, B2B lead generation, or another long-cycle, high-consideration funnel
• Hands-on experience building automated nurture workflows, lead routing, and reporting in FranConnect or a comparable CRM
• Working knowledge of HTML to build out dynamic and personalized content within emails
• Proven ability to track funnel performance, attribution, and cost per lead using tools like GA4, Looker, Tableau, or CRM reporting
• Experience planning, running, and reporting A/B tests
• Masterful organizational skills and proficiency in project tools (Slack, Basecamp, Dropbox, Google Drive)
• Exceptional verbal and written skills to coordinate collaboration across internal and external stakeholders

Benefits

• Flexible, hybrid working environment
• Generous medical, dental, and vision plans
• Paid holidays, sick, and vacation time
• Competitive salary with 401k company-matching
• Free unlimited access to barre3 online and Portland barre3 classes