Director of Marketing, Growth & Digital Transformation

Role Overview

Seeking a commercially driven, technologically progressive marketing leader to transform how the company goes to market, leveraging AI, digital tools, and existing distribution relationships to drive growth and competitive advantage.

What You Will Do

Develop and lead a comprehensive go-to-market strategy, modernize the digital presence and ecommerce strategy, and make AI a core business advantage.

Why It Might Be a Fit

The ideal candidate is a strategic builder who believes the best marketing leaders understand technology, customers, distribution, and revenue, and can influence strategy, technology investments, market expansion, and the relationship between marketing and sales.

Requirements

• 10+ years of progressive B2B marketing, go-to-market, or commercial growth experience
• Expertise in distributor-driven sales, independent representative networks, and direct-market development
• Documented success executing growth strategies tied to measurable business outcomes
• Deep knowledge of SEO, ecommerce, digital marketing, customer acquisition, technology, and conversion optimization
• Practical AI implementation, automation, and emerging technology expertise
• Experience leading complex, cross-functional initiatives or organizational modernization
• Strong analytical, financial, and business acumen with executive communication skills
• Experience in commercial lighting, electrical distribution, building technologies, industrial manufacturing, or related technical B2B markets is highly valued