Senior Product Marketing Manager

Role Overview

The Senior Product Marketing Manager will own how Baselayer is positioned, packaged, and explained to the market, translating a technically deep risk platform into a story that a Chief Risk Officer, a BSA/AML lead, and a fintech founder each understand immediately.

What You Will Do

The Senior Product Marketing Manager will own positioning and messaging for the Baselayer platform and its individual products, build the sales narrative, lead go-to-market for product launches, and run competitive and market intelligence.

Why It Might Be a Fit

The ideal candidate will have 5+ years of product marketing experience at a B2B software company, including time at a startup or early-stage team, and a track record of owning positioning and messaging for a technical product.

Requirements

• 5+ years of product marketing experience at a B2B software company
• A track record of owning positioning and messaging for a technical product
• Excellent writing skills
• Experience running product launches from strategy through post-launch measurement
• Comfort working directly with sales teams and sitting in on customer calls
• Strong judgment about what to prioritize when everything is unbuilt and there’s no playbook

Benefits

• Salary Range: $150,000 – $220,000 + Bonus + Equity
• Time off when you need it: Flexible PTO so you can recharge without red tape
• In-person energy: We’re based in NYC & SF and meet in the office full-time
• Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner
• Career rocket fuel: You’ll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who’ve done it before
• Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck
• 401(k) with company match: We match your contributions so your future self benefits too
• HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do
• Stay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere else
• Lunch on us: Lunch stipend so you can stay fueled and focused without thinking about it