Role Overview
Establish how Marketing at Baseten makes decisions with data, building the data models that connect acquisition, engagement, activation, product usage, and revenue.
What You Will Do
Define metrics across audience growth, acquisition, activation, engagement, usage, pipeline, and revenue; build the marketing data foundation; create a medallion architecture that connects the prospect and customer journeys across systems.
Why It Might Be a Fit
Develop an understanding of how customers use Baseten and define how our systems and product can improve; work directly with Demand Gen, Field Marketing, MOps, and Product Marketing to stitch together activities and outcomes across the funnel.
Requirements
- 5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role
- Deep SQL fluency and strong analytical skills
- Ability to connect data across marketing, CRM, web, SEO/AEO, and product systems to understand customer journeys
- Experience with paid ad platforms such as Google, LinkedIn, and X
- Hands-on with GTM and marketing systems such as Salesforce, HubSpot, and Google Analytics
- Experience building data pipelines and models with a modern data stack such as Airbyte, Fivetran, dbt, BigQuery, and/or Databricks
Benefits
- Competitive compensation, including meaningful equity
- 100% coverage of medical, dental, and vision insurance for employee and dependents
- Flexible PTO policy including company-wide Winter Break
- Paid parental leave
- Fertility and family-building stipend through Carrot
- Company-facilitated 401(k)
- Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities
To apply for this job please visit jobs.ashbyhq.com.
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