Product Marketing Manager, Clinical & Pharmacy Platform

Role Overview

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. The Product Marketing Manager will develop product positioning, support go-to-market initiatives, and help customers understand Bask Health’s clinical and pharmacy software capabilities.

What You Will Do

The Product Marketing Manager will develop positioning and messaging for Bask Health’s clinical and pharmacy software capabilities, translate technical healthcare workflows into clear customer benefits, and create product marketing materials.

Why It Might Be a Fit

The ideal candidate is organized, curious about healthcare technology, comfortable collaborating across teams, and able to take ownership of product marketing projects from planning through execution.

Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, healthcare technology, or technical software companies
• Experience developing product positioning and messaging
• Familiarity with go-to-market planning and product launches
• Strong understanding of B2B SaaS products and customer journeys
• Ability to learn complex software functionality and explain it clearly
• Experience creating product marketing and sales enablement materials
• Strong written communication and storytelling skills
• Experience conducting customer or market research
• Ability to identify customer needs and purchasing motivations
• Familiarity with competitive research and product differentiation
• Experience collaborating with product managers
• Ability to work effectively with engineers and technical stakeholders
• Experience partnering with sales or customer success teams
• Strong organizational and project management skills
• Ability to manage multiple deliverables and deadlines
• Experience developing customer-facing product materials
• Familiarity with product onboarding and adoption concepts
• Ability to incorporate customer feedback into messaging improvements
• Strong attention to detail and commitment to accurate product communication

Tagged as: Project Management