Product Marketing Manager, Merchant Platform & Growth

Role Overview

The Product Marketing Manager, Merchant Platform & Growth will help develop product positioning, execute go-to-market initiatives, and drive awareness and adoption of Bask Health’s merchant-facing software capabilities.

What You Will Do

The Product Marketing Manager will develop positioning and messaging for Bask Health’s merchant-facing platform capabilities, translate software features into clear customer benefits, and create product marketing content that makes complex software easier for customers to understand.

Why It Might Be a Fit

The ideal candidate will have 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, or technology companies, and will be able to translate technical software functionality into customer benefits.

Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, or technology companies
• Experience developing product positioning and messaging
• Familiarity with go-to-market planning and product launches
• Strong understanding of B2B SaaS products and customer journeys
• Ability to translate technical software functionality into customer benefits
• Experience creating product marketing content and sales enablement materials
• Strong written communication and storytelling skills
• Experience conducting customer or market research
• Ability to identify customer needs and purchasing motivations
• Familiarity with competitive research and product differentiation
• Experience collaborating with product managers
• Ability to work effectively with engineering and technical stakeholders
• Experience partnering with sales or customer success teams
• Strong organizational and project management skills
• Ability to manage multiple deliverables and deadlines
• Experience developing customer-facing product materials
• Familiarity with customer acquisition and product adoption concepts
• Ability to analyze customer feedback and identify messaging improvements
• Strong attention to detail and commitment to accurate product communication
• Comfortable working independently while collaborating across teams
• Strong problem-solving and analytical thinking skills
• Ability to communicate effectively with different stakeholders
• Familiarity with product marketing performance metrics
• Willingness to learn complex software products and customer workflows
• Comfortable working in a rapidly evolving software environment

Tagged as: Project Management