Product Marketing Manager, Monetization

Role Overview

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. The Product Marketing Manager, Monetization role requires someone who understands how SaaS businesses evaluate billing and subscription software and can explain the practical value of different monetization capabilities.

What You Will Do

The Product Marketing Manager, Monetization will develop positioning and messaging for Bask Health’s monetization capabilities, translate billing, subscription, and payment-related functionality into clear customer benefits, and create product messaging frameworks and value propositions.

Why It Might Be a Fit

The ideal candidate is organized, commercially minded, comfortable working with technical and financial stakeholders, and able to take ownership of product marketing projects from planning through execution.

Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, fintech, billing software, subscription management, or related technology companies
• Experience developing product positioning and messaging
• Familiarity with go-to-market planning and product launches
• Strong understanding of B2B SaaS products and customer journeys
• Familiarity with subscription-based business models and billing concepts
• Ability to translate technical and commercial software capabilities into clear customer benefits
• Experience creating product marketing and sales enablement materials
• Strong written communication and storytelling skills
• Experience conducting customer or market research
• Ability to identify customer needs and purchasing motivations
• Familiarity with competitive research and product differentiation
• Experience collaborating with product managers
• Ability to work effectively with engineers and technical stakeholders
• Experience partnering with sales or customer success teams
• Strong organizational and project management skills
• Ability to manage multiple deliverables and deadlines
• Experience developing customer-facing product materials
• Familiarity with product onboarding and adoption concepts
• Ability to incorporate customer feedback into messaging improvements
• Strong attention to detail and commitment to accurate product communication
• Comfortable working independently while collaborating across teams
• Strong analytical thinking and problem-solving skills
• Ability to communicate billing and monetization concepts to nontechnical audiences
• Familiarity with product marketing performance metrics
• Comfortable working in a rapidly evolving software environment

Tagged as: Project Management