Product Marketing Manager, Sites & Studio

Role Overview

The Product Marketing Manager, Sites & Studio will develop product positioning, support go-to-market initiatives, and help customers understand Bask Health’s website-building, storefront creation, and customization capabilities. The role requires someone who understands how entrepreneurs evaluate website-building platforms and can explain the practical benefits of storefront creation and customization tools.

What You Will Do

The Product Marketing Manager, Sites & Studio will develop positioning and messaging for Bask Health’s Sites & Studio capabilities, translate website-building and storefront customization features into clear customer benefits, create product messaging frameworks and value propositions, and support go-to-market planning for new Sites & Studio features.

Why It Might Be a Fit

The ideal candidate will be organized, curious about software products, comfortable working with designers and engineers, and able to take ownership of product marketing projects from planning through execution. They will have 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, website-building platforms, or related technology companies.

Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, website-building platforms, or related technology companies
• Experience developing product positioning and messaging
• Familiarity with go-to-market planning and product launches
• Strong understanding of B2B SaaS products and customer journeys
• Familiarity with website-building, storefront, or digital experience software
• Ability to translate technical product capabilities into clear customer benefits
• Experience creating product marketing and sales enablement materials
• Strong written communication and storytelling skills
• Experience conducting customer or market research
• Ability to identify customer needs and purchasing motivations
• Familiarity with competitive research and product differentiation
• Experience collaborating with product managers
• Ability to work effectively with product designers and UX stakeholders
• Experience partnering with engineers and technical teams
• Experience collaborating with sales or customer success teams
• Strong organizational and project management skills
• Ability to manage multiple deliverables and deadlines
• Experience developing customer-facing product materials
• Familiarity with product onboarding and adoption concepts
• Ability to incorporate customer feedback into messaging improvements
• Strong attention to detail and commitment to accurate product communication

Tagged as: Project Management