Senior Product Marketing Manager, Clinical & Pharmacy Platform

Role Overview

The Senior Product Marketing Manager will lead product positioning, messaging, and go-to-market strategy for the clinical and pharmacy capabilities within Bask Health’s software platform. The role requires someone who can understand technical product functionality, ask detailed questions, and explain how software supports real operational processes.

What You Will Do

The Senior Product Marketing Manager will own product marketing strategy, develop positioning and messaging for clinical workflow software, create product narratives, and translate complex technical workflows into clear customer-facing explanations.

Why It Might Be a Fit

The ideal candidate combines strong product marketing judgment with curiosity about healthcare technology, attention to detail, and the ability to work effectively across technical and operational teams.

Requirements

• 5+ years of professional product marketing experience, preferably within B2B SaaS, healthcare technology, or another technical software environment
• Demonstrated experience developing product positioning and messaging
• Experience leading go-to-market strategies for software products
• Proven ability to plan and execute cross-functional product launches
• Strong understanding of B2B SaaS business models and buying processes
• Ability to understand complex software functionality and explain it clearly
• Experience translating technical product capabilities into customer benefits
• Strong written communication, editing, and presentation skills
• Experience conducting customer, market, and competitive research
• Ability to develop messaging frameworks and differentiated value propositions
• Experience creating sales enablement and product education materials
• Strong collaboration skills with product managers and engineers
• Experience working with sales and customer success teams
• Ability to work with subject matter experts to validate product information
• Strong attention to detail and accuracy in customer-facing communications
• Ability to understand operational workflows and identify their commercial value
• Experience managing multiple product marketing initiatives simultaneously
• Strong project management and organizational skills
• Ability to develop messaging for different customer audiences
• Familiarity with product launch measurement and adoption metrics
• Ability to incorporate customer feedback into positioning and launch strategies
• Strong analytical and strategic thinking skills
• Comfortable working in a rapidly evolving software environment
• Ability to take ownership of projects from research through execution
• Sound judgment when communicating technical, sensitive, or regulated product capabilities

Tagged as: Project Management