Senior Product Marketing Manager, Merchant Platform & Growth

Role Overview

We’re looking for a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and merchant-focused growth initiatives at Bask Health. The role requires someone who understands B2B SaaS product marketing and can position software for entrepreneurial customers with different levels of technical knowledge.

What You Will Do

As a Senior Product Marketing Manager, you’ll own product marketing strategy, develop clear positioning and messaging, define differentiated value propositions, and translate complex platform functionality into understandable customer benefits.

Why It Might Be a Fit

We’re looking for someone who can balance strategic thinking with hands-on execution, communicate complex products simply, and take ownership of initiatives from research through launch and measurement.

Requirements

• 5+ years of experience in product marketing, preferably within B2B SaaS or technology companies
• Demonstrated experience developing product positioning and messaging
• Experience owning go-to-market strategies for software products
• Proven ability to lead cross-functional product launches
• Strong understanding of SaaS business models and customer journeys
• Experience translating technical product capabilities into clear customer benefits
• Ability to develop differentiated value propositions for specific audiences
• Experience conducting customer, market, and competitive research
• Strong understanding of customer segmentation and buyer personas
• Experience creating product marketing materials and sales enablement resources
• Ability to collaborate effectively with product managers and engineers
• Experience partnering with sales and customer success teams
• Strong written communication and storytelling skills
• Ability to explain complex products in straightforward language
• Experience supporting customer acquisition and product adoption initiatives
• Familiarity with product marketing performance metrics
• Ability to evaluate launch outcomes and recommend improvements
• Strong analytical and strategic thinking skills
• Experience managing multiple initiatives and competing priorities
• Ability to work independently and take ownership of deliverables
• Strong presentation and stakeholder communication skills
• Excellent organizational and project management abilities
• Comfortable working in a product-focused, rapidly evolving software environment
• Ability to incorporate customer feedback into messaging and go-to-market decisions
• Strong attention to detail and commitment to accurate product communication

Benefits

• Benefits package

Tagged as: Project Management