Senior Product Marketing Manager, Sites & Studio

Role Overview

We’re looking for a Senior Product Marketing Manager, Sites & Studio to lead product positioning, messaging, and go-to-market strategy for Bask Health’s website-building, storefront creation, and customization capabilities. The role requires someone who understands how entrepreneurs evaluate website-building platforms, storefront tools, and software that allows businesses to create and manage digital experiences.

What You Will Do

Own product marketing strategy for Bask Health’s Sites & Studio capabilities, develop positioning and messaging for website-building and storefront customization tools, and define value propositions for entrepreneurs launching telehealth businesses.

Why It Might Be a Fit

We’re looking for someone who can combine strategic product marketing with hands-on execution, understand the needs of entrepreneurial customers, and communicate software capabilities in a clear and practical way.

Requirements

• 5+ years of professional product marketing experience, preferably within B2B SaaS, e-commerce software, website-building platforms, or related technology companies.
• Demonstrated experience developing product positioning and messaging.
• Experience owning go-to-market strategies for software products.
• Proven ability to lead cross-functional product launches.
• Strong understanding of B2B SaaS business models.
• Familiarity with website-building, storefront, or digital experience software.
• Ability to translate technical product capabilities into customer benefits.
• Experience developing differentiated value propositions.
• Strong understanding of customer journeys and product adoption.
• Experience conducting customer, market, and competitive research.
• Ability to develop messaging for entrepreneurial and business audiences.
• Experience creating sales enablement and product education materials.
• Strong written communication and storytelling skills.
• Experience collaborating with product managers and engineers.
• Ability to work effectively with product designers and UX stakeholders.
• Experience partnering with sales and customer success teams.
• Strong understanding of product launch planning and execution.
• Familiarity with product marketing performance metrics.
• Ability to evaluate feature adoption and customer feedback.
• Experience managing multiple initiatives and competing priorities.
• Strong analytical and strategic thinking skills.
• Excellent presentation and stakeholder communication abilities.
• Ability to work independently and take ownership of deliverables.
• Strong organizational and project management skills.
• Comfortable working in a product-focused, rapidly evolving software environment.

Tagged as: Project Management