Senior Technical Product Marketing Manager, AI & Data

Role Overview

The Senior Technical Product Marketing Manager, AI & Data will lead positioning, messaging, and go-to-market strategy for Bask Health’s AI-enabled capabilities, data intelligence tools, and technical platform features. The role requires someone who is comfortable working with complex software products and can understand how technical systems function without relying entirely on high-level marketing descriptions.

What You Will Do

The Senior Technical Product Marketing Manager, AI & Data will own technical product marketing strategy for Bask Health’s AI and data capabilities, develop positioning and messaging for AI-enabled platform features, create clear value propositions for data intelligence and automation tools, and translate technical functionality into understandable customer benefits.

Why It Might Be a Fit

The ideal candidate will combine technical curiosity, strong product marketing judgment, clear communication, and the ability to take ownership of initiatives from early research through launch and measurement.

Requirements

• 5+ years of professional experience in product marketing, preferably within B2B SaaS, AI software, data platforms, or developer-focused technology
• Demonstrated experience marketing technical software products
• Experience developing product positioning and differentiated messaging
• Proven ability to lead go-to-market strategies and product launches
• Strong understanding of B2B SaaS products and customer buying processes
• Working knowledge of AI-enabled software capabilities and common limitations
• Familiarity with data platforms, analytics products, or workflow automation software
• Ability to understand technical product functionality and explain it clearly
• Experience collaborating directly with engineers and technical product managers
• Strong written communication and technical storytelling skills
• Experience developing technical value propositions for different customer audiences
• Ability to communicate complex concepts without overstating product capabilities
• Experience conducting customer, market, and competitive research
• Ability to identify customer needs and translate them into positioning strategies
• Experience creating technical sales enablement materials
• Experience developing product launch briefs, presentations, and educational content
• Ability to collaborate with sales and customer success teams
• Strong analytical thinking and problem-solving skills
• Familiarity with product adoption and launch performance metrics
• Experience managing cross-functional product marketing initiatives
• Ability to work independently and take ownership of deliverables
• Strong organizational and project management skills
• Excellent stakeholder communication and presentation abilities
• Comfortable working in a rapidly evolving technical environment
• Strong attention to detail and commitment to accurate technical communication

Tagged as: Project Management