Email Marketing Specialist

Role Overview

The Email Marketing Specialist will help lead the development of a digital communications program that includes email, SMS, and other opportunities to market to customers via multiple communication channels.

What You Will Do

Develops and maintains best-in-class email marketing programs, manages email campaigns, and analyzes the layout, graphics, and text links to maximize sales potential.

Why It Might Be a Fit

The ideal candidate will have a background in marketing, mass communications, or public relations, with experience in email marketing, SMS, and push notification messaging, and a basic knowledge of direct response/database marketing and customer relationship management.

Requirements

• Background in Marketing, Mass Communications, or Public Relations
• Experience with email marketing, SMS, or push notification messaging
• Experience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator)
• Experience with HTML and/or CSS
• Experience in database marketing and segmentation, customer loyalty programs, email campaigns, and data mining

Benefits

• Discounts on retail merchandise
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund