Marketing Operations Manager

On Site Full TimeAustin, Texas, United StatesBaxter Planning

Role Overview

The Marketing Operations Manager will lead the marketing operations strategy and drive execution, building campaigns, optimizing workflows, managing marketing technology, and implementing automation and AI solutions to improve efficiency and pipeline generation.

What You Will Do

You’ll own and optimize marketing technology platforms, define and implement marketing automation workflows, manage integrations across marketing-owned platforms, and evaluate and implement new marketing technologies and AI tools.

Why It Might Be a Fit

You’ll have the opportunity to own and optimize marketing technology platforms, shape our AI-enabled marketing strategy, build operational excellence across Marketing, and make a visible impact in a growing B2B SaaS organization.

Requirements

  • 5+ years of Marketing Operations experience
  • Experience with ZoomInfo or another Account-Based Marketing platform
  • Hands-on experience administering HubSpot (preferred) or Marketo
  • Strong Salesforce experience supporting Marketing organizations
  • Hands-on experience integrating sales engagement and conversational intelligence tools
  • Experience building and optimizing marketing automation, lead and account scoring, contact acquisition, lifecycle management, nurture programs, routing logic, audience segmentation
  • Experience owning campaign operations from planning through hands-on execution, optimization, and reporting
  • Strong understanding of marketing attribution and funnel analytics
  • Excellent analytical and problem-solving skills
  • Exceptional attention to detail
  • Strong written and verbal communication skills
  • Comfortable presenting to groups and delivering user training
  • Experience leveraging AI tools to improve marketing productivity
  • Professional presence and ability to communicate effectively with senior leadership

Benefits

  • Dental insurance
  • Vision insurance
  • Health insurance
  • 401(k) or equivalent retirement plan
  • Paid time off
  • Paid holidays
  • Flexible work arrangements
  • Professional development opportunities

To apply for this job please visit baxterplanning.applytojob.com.

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