Product Marketing Manager (Part-time/ Hybrid)

Role Overview

The Product Marketing Manager is responsible for driving product positioning, go-to-market strategy, launches, and adoption. The role works closely with Product, Marketing, Sales, and other stakeholders to translate product capabilities into clear customer value and effective GTM initiatives.

What You Will Do

Own and execute go-to-market strategies for new products and major releases, from planning through post-launch. Develop clear product positioning, messaging, value propositions, and buyer personas based on customer, market, and competitive insights.

Why It Might Be a Fit

Partner with Product, Marketing, Sales, and Business Development teams to align messaging and support pipeline generation and product adoption. Develop product marketing and sales enablement materials, including product briefs, one-pagers, landing pages, presentations, battlecards, and FAQs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5-7 years of experience in product marketing, B2B marketing, go-to-market, or a related role.
• Strong understanding of positioning, messaging, customer segmentation, and GTM strategy.
• Excellent communication, analytical, project management, and stakeholder management skills.
• Strong commercial and customer-focused mindset with the ability to work independently and take ownership.
• Excellent English communication skills and proficiency in relevant marketing, analytics, CRM, and collaboration tools.