Director of Marketing & Communications

Role Overview

Baylor University is seeking a Director of Marketing and Communications for the School of Engineering and Computer Science. This position directs the marketing and communications strategies of the School of Engineering and Computer Science and ensures all messaging aligns with the School’s mission, values, and strategic priorities.

What You Will Do

Develop and implement marketing and communications strategies that align with and support the vision, mission, values, and goals of the School of Engineering and Computer Science. Provide strategic direction for departments and programs and coordinate marketing and communications plans and initiatives to support individual department- and program-level goals.

Why It Might Be a Fit

Applicants must have experience developing enrollment, recruitment, audience, or lifecycle marketing strategies, managing paid media strategies, advertising budgets, and vendor relationships, and using data, analytics, market research, and performance measures to inform marketing strategy and resource allocation.

Requirements

• A bachelor’s degree in marketing, communications, business, advertising, or a closely related field
• Three years of relevant work experience (marketing, advertising, enrollment marketing, communications, or a related field)
• Experience developing enrollment, recruitment, audience, or lifecycle marketing strategies
• Experience managing paid media strategies, advertising budgets, and vendor relationships
• Ability to use data, analytics, market research, and performance measures to inform marketing strategy and resource allocation
• Marketing experience within higher education or another large, complex organization

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Generous time off
• Tuition remission
• Outstanding automatic retirement contributions