Digital Marketing Consultant – Social Listening Intelligence

Role Overview

Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels. Manage the implementation of online marketing programs and analyze their effectiveness.

What You Will Do

Monitor social media platforms, online communities, review sites, etc. for brand mentions, client feedback, industry developments, and emerging issues. Analyze social and digital data to identify trends, sentiment shifts, client concerns, and potential reputational risks.

Why It Might Be a Fit

Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Four years of related experience or an equivalent combination of education and experience
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline
• Experience managing projects or project work streams and works as an Individual Contributor
• Knowledge of the industry’s competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Ability to provide direction, and mentor less experienced teammates
• Proficient in Excel and PowerPoint

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Accidental death and dismemberment insurance
• Tax-preferred savings accounts
• 401k plan
• No less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during the first year of employment
• 10 sick days (also prorated)
• Paid holidays
• Defined benefit pension plan
• Restricted stock units
• Deferred compensation plan