Digital Marketing Senior Consultant

Role Overview

The Digital Marketing Senior Consultant is responsible for driving revenue and engagement on Truist.com by leading channel-generated initiatives aligned to business strategy. The role involves partnering with marketing and LOB stakeholders to align website experiences with business objectives, and utilizing analytics and client behavior insights to inform strategy and execute optimization initiatives.

What You Will Do

The duties of the Digital Marketing Senior Consultant include researching and developing strategies for Truist digital channels, partnering with marketing partners to develop product-specific roadmaps, and leveraging web analytics to develop and refine digital marketing strategies.

Why It Might Be a Fit

To be successful in this role, you will need to have a solid understanding of the business owner behavior model and user journeys, as well as experience managing projects and working as an individual contributor. You will also need to be able to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field
• Five years of related experience or an equivalent combination of education and experience
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline
• Experience managing projects or project work streams and works as an Individual Contributor
• Knowledge of the industry’s competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Accidental death and dismemberment insurance
• Tax-preferred savings accounts
• 401k plan
• Vacation days
• Sick days
• Paid holidays
• Defined benefit pension plan
• Restricted stock units
• Deferred compensation plan